These stunning photographs of horses with their manes adorned with hair extensions are the work of Australian photographer Julian Wolkenstein.
According to the artist, it took four to five hours to to make each horse’s hair look this good, and the horses apparently enjoyed the pampering. Wolkenstein has refused requests from advertisers wanting to use the images in advertisements, saying that the images were not intended for that purpose.
In addition to being featured in several exhibitions, around 500 posters of the images were made and sent out to select people worldwide.
What's Driving This Trend
- Equine Beauty
- Disruptive innovation opportunity: Develop innovative beauty products and services specifically designed for horses, such as horse hair extensions and grooming treatments.
- Animal Aesthetics
- Disruptive innovation opportunity: Explore the intersection of beauty and animals by creating unique visual experiences or artistic representations featuring animals with unconventional adornments.
- Luxury Pet Care
- Disruptive innovation opportunity: Tap into the growing market for luxury pet care by offering high-end grooming services and products for horses and other animals.
Who This Affects Most
- Equestrian
- Disruptive innovation opportunity: Introduce new equestrian products and accessories that promote horse beauty and grooming.
- Photography
- Disruptive innovation opportunity: Create photography services or products that focus on capturing unique and striking images of animals with unconventional appearances.
- Advertising and Marketing
- Disruptive innovation opportunity: Develop innovative advertising and marketing campaigns that leverage the visual appeal of animals with unconventional adornments to promote products or services.
