This Halloween marks the fourth year of Zombiecon. The event is a flash-mob of horror for rebels without a pulse; zombies roam the streets, invading posh shops, restaurants and generally upsetting mega brands. Their intention is to make a not-so-subtle statement about America’s rampant consumerism.
Rather brilliantly, participants are encouraged to dress as specific characters, such as a zombiefied Amy Winehouse (I don’t know if there is an un-zombie one) and zombie Hunter S. Thompson.
Zombiecon takes place on Saturday, October 18, the week before Halloween.
"All undead are entreated to join this, our fourth annual ghoulish spree of shopping, bar-hopping and horrifying Manhattan street theatrics," Zombiecon.com says.
What's Driving This Trend
- Zombie Mutiny
- Creating alternative movements that break the norm in consumption culture through interactive and impactful campaigns.
- Horror Promotion
- Incorporating terror tactics to capture audience attention and promote products/services that are relevant to the consumption culture.
- Identity Dressing
- Encouraging consumers to dress up as public figures or characters in brand campaigns to fuel creativity and audience engagement.
Who This Affects Most
- Fashion and Costume Retail
- Partnering with flash-mob events or alternative movements to promote unique and expressive costumes.
- Food Retail and Hospitality
- Creating interactive promotions that challenge the traditional consumption culture, i.e. zombie-themed pop up bars.
- Entertainment and Media
- Producing horror-themed campaigns that appeal to audiences who are interested in alternative movements against consumerism.
