While others are parading around on Halloween--dressed as Sarah Palin or covered in guts--you can be the true standout by adopting the old-fashioned charm of a classic mask.
These elegant facial masks were made popular again by Cirque D' Soleil, channeling the tradition of Viennese and French costume parties. These striking examples of authentic masks will be the ultimate show topper.
Implications - Designers are going for elegant designs that reflect the decadence of European style, but still incorporate the element of fantasy that fashion is based on. While events that require dressy outfits are fairly occasional, it's good for brands to come out with this style to balance out with their more casual clothes.
Key Themes Behind This Trend
- Elegant Mask Fashion
- Opportunities for designers to create elegant mask designs that combine European decadence with fantasy elements.
- Revival of Viennese Costume Parties
- Potential for event organizers to bring back the tradition of Viennese and French costume parties using authentic masks.
- Classy Halloween Costumes
- Market potential for classy Halloween costumes that stand out from the typical Sarah Palin or gore-themed outfits.
Where This Applies
- Fashion Design
- Fashion designers can explore the disruptive innovation opportunity of creating elegant mask designs that cater to dressy events and balance out their casual clothing lines.
- Event Planning
- Opportunity for event planners to introduce Viennese and French costume parties as a unique theme, using authentic masks to create an immersive experience.
- Costume Retail
- Costume retailers can tap into the market for classy Halloween costumes that appeal to those who want to stand out with old-fashioned charm and elegance.
