October is National Breast Cancer Awareness Month, which aims to raise awareness of breast cancer and support breast cancer-related organizations.
Virtually every company has pink products to show their support from tweezers to Visa cards, kettles and even mobile phones.
Here are 10 other pink items to show your support for breast cancer--even if they aren't officially endorsed by breast cancer organizations.
Implications - Many organizations are looking to companies to come up with products related to their cause as an effort to raise awareness. Not only do consumers receive a unique product designed for a special occasion, they're also donating to charities who serve a greater good. Businesses also benefit as they gain positive brand recognition.
Why This Trend Is Growing
- Breast Cancer Awareness Products
- Companies can generate unique and useful pink products that can support breast cancer-related organizations and increase brand recognition.
- Cause-related Marketing
- Organizations can utilize cause-related marketing by creating products that align with a social cause and donate a portion of the proceeds towards the cause.
- Corporate Social Responsibility
- Companies can exhibit corporate social responsibility by creating cause-related products that support a social cause and donate a portion of the profits towards it.
Industries Being Reshaped
- Consumer Goods
- Companies in the consumer goods industry can create pink products that support breast cancer awareness and donate a portion of the profits towards related charities.
- Telecommunications
- Mobile phone companies can release limited edition pink phones that support breast cancer awareness and donate a portion of the profits towards related charities.
- Financial Services
- Credit card companies can create pink credit cards that support breast cancer awareness and donate a portion of the profits towards related charities as part of their corporate social responsibility initiatives.
