Flossie, a women’s lifestyle magazine, has designed something very special for the single women of New Zealand and it is brilliantly strange.
This creative project was developed working on the basis that it would be great if single men were as easy to find as a can of Coke. So Flossie had the idea of a big vending machine packed full of real live single men with a few vibrators for good measure, to satisfy women of all ages. They auditioned all the men to check they were not mental cases, of course--think Britain’s Got Talent, but with hotties.
It is on Auckland’s High Street and there is brilliant footage of what happened when women found it. It is also beyond explanation that number 2014 is single!
What Makes This Trend Stand Out
- Live Vending Machines
- Opportunities exist for live vending machines that dispense more than just products, such as experiences or even people.
- Hyper-targeted Dating
- There is potential for hyper-targeted dating experiences that cater to specific demographics or interests.
- Experiential Marketing
- Experiential marketing campaigns that provide unique, memorable experiences for customers can be effective in creating buzz and engaging audiences.
Sectors Adopting This
- Retail
- Retail companies could consider incorporating live vending machines that offer unique experiences to customers as a way to drive foot traffic and increase sales.
- Dating Services
- Dating services could create hyper-targeted experiences or events for specific demographic groups or interests to create more personalized and successful encounters.
- Marketing and Advertising
- Marketing and advertising agencies can create experiential campaigns for clients that provide potential customers with unique, memorable experiences that drive engagement and brand loyalty.
