The People's Design Award notes viewer-vetted ideas that cover every aspect of human creativity; PSFK features one of their favorites, Everything is OK. We wrote about Everything is OK back in August; it has since been nominated for the 2008 People's Design Award.
Everything is OK is an initiative launched by Mine Design Studio meant to incite positivity. Their Activist Kits are comprised of yellow caution tape emblazoned with the words "Everything is OK." The gallery features user-submitted photos of this caution tape in action.
National Design Week takes place between October 19 and October 25; admission to the Cooper-Hewitt National Design Museum will be complimentary during this time, so there's a chance that you can see the Everything is OK Activist Kits in action.
What's Driving This Trend
- Activist Kits
- There is an opportunity to create customizable and unique activist kits that are aimed at sharing positive messages and spreading awareness.
- Viewers' Choice Awards
- Business can look at viewers' choice awards to find emerging ideas and novel concepts that could disrupt markets or create new opportunities.
- Creative Positivity
- Companies can capitalize on the trend of creative and subversive positivity to create marketing campaigns that pivot from negative advertising to drive positive change.
Who This Affects Most
- Design
- Design companies can look to Everything is OK's Activist Kits as inspiration to create products that are both visually appealing and have a positive social impact.
- Marketing
- There is an opportunity for marketing firms to use subversive positivity in their ad campaigns and content marketing strategies, as it can be an effective and refreshing way to connect with audiences.
- Nonprofit
- Nonprofit organizations can utilize activist kits to spread awareness about their causes and create a sense of community among supporters, giving them a new way to engage and advocate for their mission.
