Tomorrow marks the premiere of Angelina Jolie's new movie 'The Changeling,' and the Brangelina brood literally stopped traffic when they arrived in New York City yesterday. Angelina Jolie, Brad Pitt, their staff, and Brangelina's multicultural children checked into a midtown Manhattan hotel last night as frenzied onlookers brought city traffic to a standstill.
Angelina Jolie and family have been living in Berlin, Germany while Brad Pitt films 'Inglorious Bastards.' Angelina Jolie's film, 'The Changeling,' is a 1920s period thriller set in Los Angeles and directed by Clint Eastwood. The movie is loosely based upon the Wineville Chicken Murders of 1928.
It's rumored that Angelina Jolie has been suffering from a bout of postpartum depression, so the time she's spending in New York will hopefully set her spirits straight.
What Makes This Trend Stand Out
- Traffic-stopping Movie Promotions
- Using high-profile celebrities to create buzz around upcoming films by staging traffic-stopping events.
- Location-based Marketing
- Leveraging the location of a movie's setting or production to enhance marketing tactics and increase engagement.
- Celebrity Mental Health Awareness
- Using the personal struggles of celebrities to raise awareness and start conversations about mental health.
Sectors Adopting This
- Film Production
- Creating unique and attention-grabbing promotional events to increase box office revenues and generate buzz around upcoming films.
- Tourism
- Using a city's connection to popular films as a way to attract visitors and boost tourism.
- Healthcare
- Using stories of celebrity mental health experiences to start meaningful conversations about mental health and increase awareness of available support resources.
