In these days of heightened environmental consciousness, it's time to show your energy independence in one of these atrociously oversized cars. If you long to cause total chaos in the streets, drive one of these yummy limos on campus at Berkeley. Be sure to add a Nader for President bumper sticker. Oh, and make sure to take a friend so you can cruise in the HOV lane.
Implications - Although environmental issues have saturated the media, some consumers still prefer to live lavish lifestyles without prioritizing the environment. These consumers seek products that express their values and opinions to their peers. Companies can manufacture extravagant products for this niche market of anti-environmentalists.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 72%
Activity 50%
Freshness 8%
