Remember the grossness of the hotel commercial that depicted a woman licking everything? Now Toy Agency has decided that being able to fart when you please will make you want to stay in Extended Stay hotels.
The Extended Stay commercial is thankfully void of sound effects, so breaking wind is instead represented by ruffling of flowers, lifting a leg or rippling a bed sheet. It’s getting a fair amount of play on YouTube, probably from all of the road warriors who have been stuck with a low company per diem and found themselves in a stinkatorium.
Key Themes Behind This Trend
- Grossvertising
- Opportunity for brands to create provocative and controversial ads to stand out in a crowded market.
- Sensory Marketing
- Opportunity for brands to use sensory elements (such as sound effects) to enhance advertising experiences and create emotional connections with consumers.
- Humor Marketing
- Opportunity for brands to use humor as a way to engage and entertain consumers, while potentially also educating them on product features.
Where This Applies
- Hospitality
- Opportunity for hotels and other hospitality providers to create unique and memorable experiences for guests through sensory marketing and humorous advertising.
- Advertising
- Opportunity for advertising agencies to push boundaries and create provocative campaigns that grab attention and generate buzz for their clients.
- Entertainment
- Opportunity for entertainment companies (e.g. movie studios, TV networks) to use humor and sensory elements to promote their content to audiences in innovative ways.
