With no departure from his signature rosy hue, famed designer Karim Rashid's design of the newly opened Kurve Restaurant in New York's East Village certainly isn't conservative.
Karim says he worked with organic shapes to make the space fluid and focused heavily on practicality, with comfortable furniture, effective lighting and quality acoustics.
Perhaps the most unique feature of the design is the new technology which has been incorporated into the space via the cameras placed over the bar. The cameras take imagery of people at the bar, and then an algorithm takes the real images and abstracts them in the hidden monitors behind the oval mirrors. They then become artistic video shows.
I suspect that dining in a space so heavily laden with Barbie pink is not going to appeal to everyone, but Kurve was designed to cater predominantly for the youth-culture-driven market, who will no doubt appreciate its funky retro chic mood.
Key Themes Behind This Trend
- Retro Aesthetics
- Designers could incorporate retro elements in their projects to attract younger customers and create a unique atmosphere.
- Integrated Technology
- Developers could explore the combination of technology and art, such as Kurve's use of cameras and algorithms to create artistic video shows, as a way to enhance customer experience.
- Youth-driven Market
- Businesses could target the youth market by creating spaces with unconventional designs and trendy aesthetics, like Kurve's pink retro theme.
Where This Applies
- Hospitality
- Restaurants and other hospitality businesses could adopt Kurve's pink retro theme to stand out from competitors and attract younger customers.
- Interior Design
- Interior designers could incorporate retro aesthetics and technology integration in their projects to create unique and innovative designs for clients.
- Art and Technology
- The combination of art and technology, as seen in Kurve's use of cameras and algorithms to create artistic video shows, could be applied in various industries to enhance customer experience and engagement.
