Brickarms is a marketplace for custom-molded weapons and mini figures for those who like their LEGOs to come with a bit of danger. Of course it is the ultimate toy site for boys. It is all a bit dark, but what do you expect from someone who only builds toy versions of custom weapons, weapons packs and custom mini figurines?
I think their latest range may have just crossed the line, however. They have introduced a range of LEGO-style fighting figurines that includes an Islamic terrorist militant, sparking outrage among Muslims.
All the 'toys' are designed and produced to meet the highest standards of quality for your LEGO universe.
Thousands have bought these guns. For the love of me, I can’t understand what would make you want to spend your hard-earned cash on a mini gun that doesn't even fire?
Key Themes Behind This Trend
- Custom Lego Figures
- Opportunity for companies to create a marketplace for custom-molded items for Lego enthusiasts who are interested in creating unique, personalized figurines to add to their collections.
- Toy Weapon Market
- Disruptive innovation for the toy industry by offering a new category of mini weapon figures that are non-threatening but add an element of excitement to playtime for young boys.
- Controversial Merchandise
- Opportunity to create a marketplace with controversial merchandise that generates buzz and interest among specific customer segments who enjoy provocative, edgy products.
Where This Applies
- Toy Industry
- Toy manufacturers and retailers can potentially tap into a new market segment by producing and selling non-threatening toy versions of weapons that serve as a novel, entertaining addition to existing toy collections.
- E-commerce
- Opportunity for e-commerce platforms that specialize in customized items to offer custom-molded products for Lego enthusiasts looking for unique and personalized figurines to add to their collections.
- Collectibles Market
- Companies in the collectibles market can cater to niche audiences who enjoy collecting provocative, edgy and controversial merchandise by offering Lego-style fighting figurines inspired by current events and popular culture.
