Wooden Bathtubs

The Hinoki Cypress Furo

Japanese Cypress tubs and basins by Japanese designer Ryu Kosaka, are part of the Furo Project, a collaboration of Japanese designers Kosaka and Yukio Hashimoto.

Their desire is "to spread in the world the concept of 'a brilliant life with furo' that Japanese people have inherited till now and we want to introduce this 'new project' that will build the future."

A furo, pronounced foo-row, is a Japanese bathtub or basin. Typically, a person sits in an upright position and soaks in hot bath water. The furos shown here are made from high-quality, Japanese Cypress wood.

Cypress has long been known and used for its healing affects and is a popular choice in alternative healing products such as essential oils. It's also a natural insect repellent. Due to its natural healing properties and beauty, and with more and more people going “natural”, I can visualize this becoming a staple for many homeowners who value the world of bathroom luxury.

Natural Bathtub Materials
Using high-quality Japanese Cypress wood for bathtubs offers a natural and luxurious alternative to traditional materials.
Wellness-focused Bathrooms
The healing properties of Cypress wood make it an ideal choice for creating a spa-like atmosphere in the bathroom.
Insect-repelling Home Products
The natural insect repellent properties of Cypress wood open up opportunities for creating other insect-repelling home products.

Industries Being Reshaped

Home Improvement
The use of wooden bathtubs can drive innovation in the home improvement industry as homeowners seek unique and natural alternatives.
Wellness and Spa
The wellness and spa industry can explore incorporating Cypress wood bathtubs to enhance the relaxation and healing experience of their customers.
Natural Home Products
The natural insect-repelling properties of Cypress wood can be leveraged in the development of other home products, such as furniture and decor.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 74%
Activity 73%
Freshness 8%

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