Pimped-Out Bicycles

Dzine Lowrider Bike Sculptures

Dzine launched a new show at the Deitch Gallery in Long Island City with some seriously pimped-out bikes. Dzine's bikes are all fully functional, but sold for outrageous prices as sculptures.

The blue bike has a throne as well as a regular seat, but it pales in comparison to the red and gold bicycle with a fake engine. The detailing is all real gold plating.

Implications - Consumers have a desire for new design that doesn't borrow for the past. This stems from the over-appropriation of that has occurred over the last decade. Companies eager to grab a share of market should consider representations of the future in movies as a indication of what to design.

New Design
Consumers have a desire for new design that doesn't borrow from the past.
Representations of the Future
Companies should consider representations of the future in movies as an indication of what to design.
Functional Sculptures
The trend of selling fully functional bikes as sculptures presents an opportunity for companies to explore the fusion of art and functionality.

Industries Being Reshaped

Art and Design
The art and design industry can tap into the trend of creating functional sculptures as a form of artistic expression.
Movie and Entertainment
The movie and entertainment industry can influence design trends by showcasing representations of the future in their productions.
Bicycle Manufacturing
Bicycle manufacturers can explore the market for high-end, artistic bicycles that serve as both functional modes of transportation and pieces of art.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 56%
Activity 53%
Freshness 8%

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