Tomoaki “Nigo” Nagao has made millions from his Bathing Ape clothing company--more than enough to wrap this Bugatti Veyron to promote his line.
The Bugatti Veyron has over 1,000 horsepower, so it’s a fitting car to be vinyl wrapped for the man whose ‘Bape’ clothing has become ubiquitous among the rap, celebrity, and streetwear worlds.
A Rolls Royce Phantom was also given the camouflage effect by the company, and is almost as bad as the pink Bugatti.
What Makes This Trend Stand Out
- Branded Streetwear Supercars
- Disruptive innovation opportunity: Collaborating with streetwear brands to create limited edition supercars that appeal to the streetwear and luxury car markets.
- Vinyl Wrapping for Advertising
- Disruptive innovation opportunity: Offering vinyl wrapping services for luxury car brands as a unique and attention-grabbing form of advertising.
- Crossover Collaborations
- Disruptive innovation opportunity: Encouraging collaborations between fashion brands and luxury car manufacturers to create exclusive and unique vehicles that cater to niche markets.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Exploring the potential of fashion brands expanding into the luxury car market by incorporating their unique design elements into exclusive vehicle collaborations.
- Automotive
- Disruptive innovation opportunity: Partnering with streetwear brands to develop limited edition car models that appeal to a new demographic of fashion-conscious consumers.
- Advertising
- Disruptive innovation opportunity: Introducing vinyl wrapping as an innovative way for luxury car brands to promote their vehicles and reach a broader audience.
