Ragged Denim

Justin Timberlake's William Rast Designs At NY Fashion Week

This jean-saturated William Rast fashion show featured head-to-tie denim for men and women, most of which were of the distressed variety.

Justin Timberlake owns half the William Rast fashion company, so now wonder it's so infused with rocker style.

People's Liberation is actually the parent company of William Rast whose designs are shown here during New York Fashion Week.

William Rast sells high end denim knits, woven wear and outerwear for boys and girls.

Implications - An easy way for businesses to draw in a group of viewers is by creating a distinct theme that sets them apart from others. By focusing on one theme the consumer can affix the company to that image in their mind. Companies can ensure that they are always in the mind of the consumer by branding themselves with a certain theme.

Distinct Theme Branding
Creating a distinct theme sets businesses apart and helps consumers remember the company.

Sectors Adopting This

Fashion and Apparel
Fashion companies can use distinct themes to differentiate their brands and attract customers.
SCORE
1.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 42%
Activity 8%
Freshness 8%

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