A Swedish company, Atava, has come up with a unique and clever ad campaign, Starring for Atava, to sell their ho-hum product—insurance. The Atava House features live and interactive feeds showing webcam users in virtual house windows.
What’s the gist? Internet users can visit the site and vote for their favorite amateur star to stay or be evicted. You can also chat with the tenants or watch their videos.
Adverblog mentioned that the Atava House looks like HBO Voyeur and it does! Voyeur is pop candy and the point of it is to make you feel like you’re peaking into the lives of others using some virtual binoculars. The episodes are about five minutes long and there is no speaking, just some accompanying music.
I played around at the Atava House for awhile this morning and although I could not understand a word (Atava should consider adding language preferences to their site) spoken, it was still fun, enjoyable, and interesting—unlike the Voyeur.
Why This Trend Is Growing
- Virtual Interactive Advertising
- Companies can explore virtual interactive advertising to market boring products in a fun and interesting way.
- Webcam-based User Engagement
- Using webcams to generate user engagement can be a potential trend to explore in various industries
- Interactive Content Creation
- Interactive content creation can be a game-changer to engage the audience in advertising campaigns
Industries Being Reshaped
- Insurance Industry
- The insurance industry can leverage virtual interactive advertising to increase engagement with potential customers
- Advertising Industry
- Advertising agencies can explore webcam-based user engagement to create interesting campaigns for their clients
- Entertainment Industry
- The entertainment industry can adopt interactive content creation to engage audiences in unique ways
