As Hurricane Hanna, Hurricane Gustav, and Sarah Palin's family (mainly Bristol Palin and her faux beau Levi Johnston), have dominated headlines the last few days, it seems Barack Obama and John McCain have almost fallen out of the center stage spotlight.
Mind you, it's hard to compete with hot Sarah Palin photos, but the senators were ready to reclaim their spots in the public eye today.
Obama and McCain both launched new campaign videos, but neither is any competition for intriguing the public as photos of Sarah Palin.
While McCain emphasized Obama's plan to increase spending my obscene amounts, Obama compares McCain to George Bush and reminds people that McCain will give them "more of the same." Same old, same old... unless of course sexy Sarah Palin becomes VP.
Check out Obama's Video on McCain above.
And McCain's ripping on Obama:
Why This Trend Is Growing
- Political Search Dominance
- As political figures compete for public attention, online searches for one candidate outperform others, creating unique marketing opportunities.
- Image-based Campaigning
- Visual media and attractive aesthetics in political campaigns are rapidly growing in popularity.
- Comparison Marketing
- Comparing one candidate to another remains a popular campaign marketing technique.
Industries Being Reshaped
- Online Advertising
- Online ads that feature attractive political figures could create new customer traffic uncommon in traditional print and television marketing.
- Social Media Marketing
- Social media channels such as Instagram are now taking the lead in political marketing, with proactive campaigns featuring compelling crafted designs and images.
- Entertainment Marketing
- Political media campaigns might not be too different from traditional film or documentary promotions, influenced by suspenseful campaigns and dramatic marketing.
