The Sony Bravia brand has struck TV gold again. Their ultra-portable XDV-W600 1-Seg floats and is waterproof--all the better to watch television in the bathtub with. While the tiny 4-inch screen won’t impress big-screen TV snobs, the 2GB of internal memory to record up to 10 hours of television broadcasts might, and the 23 hours of viewing time the mighty XDV-W600 gets between charges certainly will.
The Sony Bravia XDV-W600 carries an IPX7 and IPX6 waterproof rating, which means that it’s submersible for up to 30 minutes (assuming a depth of one meter) and can take a beating from whirlpool jets. As you might expect, this mini TV will ship to Japan first, on October 30, for around ¥39,800 (about $368 USD).
Why This Trend Is Growing
- Floating Portable Tvs
- Opportunity for disruptive innovation: Develop compact, floatable TVs with larger screen sizes, longer battery life, and better picture quality.
- Waterproof Entertainment Devices
- Opportunity for disruptive innovation: Create a range of waterproof electronic devices for various entertainment purposes, such as waterproof smartphones or portable audio players.
- Ultra-portable Recording Devices
- Opportunity for disruptive innovation: Design small, lightweight recording devices with ample storage capacity and long battery life, suitable for capturing various types of media on the go.
Industries Being Reshaped
- Consumer Electronics
- Opportunity for disruptive innovation: Explore advancements in consumer electronics to create innovative, portable entertainment gadgets that cater to specific needs and preferences of users.
- Outdoor Recreation
- Opportunity for disruptive innovation: Develop outdoor recreational products and accessories that are waterproof, rugged, and enhance the overall outdoor experience, such as waterproof cameras or camping gadgets.
- Broadcasting and Media
- Opportunity for disruptive innovation: Revolutionize the way media is consumed by creating innovative broadcasting and streaming platforms that are optimized for portable, waterproof devices, allowing users to enjoy their favorite content anytime, anywhere.
