Samsung has created a promotional video for the new Samsung Omnia i900 phone to attract new consumers, and to add a touch of glamour to its product.
We have featured this phone on Trend Hunter and listed its specs before, which are similar to the iPhone, such as the GPS radio, 5-megapixel camera and MP4 player. What is really neat about this video, however, is the strategy behind it. Samsung created a fake YouTube ID (Technivator), and shot a video of a man 'unboxing' the Omnia i900. Then, as you see from the video, added the special effects and composited footage to create a realistic-looking 'viral' video. Samsung posted it online, and it naturally spread around.
If this was real, then I would have actually thought of buying Samsung's iPhone wannabe.
Why This Trend Is Growing
- Fake Unboxing Videos
- Disruptive innovation opportunity: Brands can create compelling unboxing experiences through simulated videos to generate viral content and attract new consumers.
- Promotional Videos
- Disruptive innovation opportunity: Businesses can leverage creative promotional videos to showcase their products and add glamour, enhancing consumer interest.
- Viral Marketing
- Disruptive innovation opportunity: Companies can strategically use viral marketing tactics to generate buzz and increase brand visibility.
Industries Being Reshaped
- Technology
- Disruptive innovation opportunity: Technology companies can utilize fake unboxing videos and viral marketing to promote their products and compete with established brands.
- Advertising
- Disruptive innovation opportunity: Advertising agencies can incorporate innovative promotional videos into their campaigns to engage consumers and differentiate their clients from competitors.
- Consumer Electronics
- Disruptive innovation opportunity: Consumer electronics manufacturers can employ fake unboxing videos and viral marketing to create excitement around new product launches and drive sales.
