The Lexus Nuareo (pronounced "no-ero") which means 'new aerodynamics', is a catamaran-inspired design by Jon Radbrink, a Swedish graduate of automotive design. The Lexus Nuearo concept was Radbrink's thesis project at the Royal College of Art.
Radbrink created the Nuareo with a catamaran styled underbody, in-wheel motors, hub-center steering, touch-screen dashboard and a driving system that is, "controlled solely by hand without the use of foot pedals; to break, the driver pushes the steering wheel away from their body."
The Nuareo's lightweight of 800kg is not much more than the SMART fortwo 730kg.
Radbrink says, "I believe that this design paradox of low weight and large presence could be the way we'll define premium in the future."
Why This Trend Is Growing
- Lightweight Design
- The Nuareo's lightweight design presents disruptive innovation opportunities in the automotive industry for premium car manufacturers to explore new ways of creating light weight cars without sacrificing safety or luxury features.
- Alternative Driving Systems
- The driving system of Nuareo, which is controlled solely by hand without the use of foot pedals, suggests potential for alternative forms of driving systems in the auto industry, which could create new opportunities for increased accessibility or simplified driving experiences.
- Touch-screen Dashboards
- The Nuareo's touch-screen dashboard offers potential opportunities in the auto industry for developing new and intuitive ways for drivers to interact with their vehicles and access control features safely while driving.
Industries Being Reshaped
- Automotive Industry
- The lightweight, alternative driving system, and touch-screen dashboard features of the Nuareo offer disruptive innovation opportunities for the automotive industry to explore and develop new ways of designing and manufacturing cars.
- Luxury Car Manufacturing
- The Nuareo's lightweight design presents disruptive innovation opportunities in the luxury car manufacturing industry for creating superlight, but luxurious cars that offer an exciting driving experience.
- Auto Technology
- The Nuareo's technology presents disruptive innovation opportunities for companies within the auto technology industry to develop new and innovative ways of creating cars that are lighter, more efficient and accessible while putting safety and luxury features at the forefront.
