Gay Wedding Trumps Bigfoot and Olympic Gold

Ellen and Portia Are Buzzing

Big Foot and the Olympics might be in the headlines, but it was Portia de Rossi and Ellen DeGeneres’s wedding story that graced the coveted cover of People magazine this week. I can’t imagine the staff at People are all that happy with the timing of the wedding, as national hero Phelps scooped up yet another gold on the very same weekend.

The amount of viewers watching Phelps swim for his eighth gold was over 66 million people, and the words Bigfoot and Big Foot exceeded all other search terms last week, but People magazine had already committed to the de Rossi/DeGeneres coverage.

Gay might be as great as gold: only the numbers will tell.

And seriously, when will this Bigfoot fascination die off?

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Sports Events
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Industries Being Reshaped

Media and Entertainment
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Wedding Industry
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SCORE
3.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
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  • Millennial (primary audience)
  • Gen X (primary audience)
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Popularity 52%
Activity 48%
Freshness 8%

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