Compact Supercars

ABF's Mini Cooper is the World's Fastest

The fastest Mini Cooper in the world is made by none other than ABF Performance. This tiny supercar has a 10.48 second quarter-mile, courtesy of a 650-horsepower engine and trim 1,750-pound weight. Under the hood, you'll see a turbocharger and intercooler neatly tucked into the engine bay. It's worth noting that a stock Mini Cooper has about 172 horsepower.

ABF plans to roll out a bevy of turn-key street-legal road race cars just in time for November's SEMA show. They'll also release a Club Racing Mini Cooper series throughout the U.S.

Compact Supercars
Creating compact supercars with powerful engines and lightweight design.
Turn-key Road Race Cars
Developing turn-key street-legal road race cars for enthusiasts.
Club Racing Mini Cooper
Introducing a series of club racing Mini Coopers for racing enthusiasts in the U.S.

Where This Applies

Automotive
Opportunity for automotive companies to innovate and produce compact supercars with high performance.
Sports Car Manufacturing
Potential for sports car manufacturers to create turn-key road race cars for a niche market.
Racing Events and Organizations
Opportunity for racing events and organizations to embrace the club racing Mini Cooper series and attract enthusiasts.
SCORE
3.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 77%
Freshness 8%

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