On August 15th, Nike will open it's first store in Mexico. To celebrate the opening, eight artists have been invited to have a live art installation in a 4.5 square meter area. And there is a really cool twist too - the day before the live painting event the eight artists will swap briefs between themselves.
Those taking on this challenge are; Jason Maloney, Joe Ledbetter, Jesse Reno, Bigfoot, Carlos Ramos, Tixinda, Yurievi (Popwhore,) and 123Klan.
Also supporting this activity, Nike invited each artist to design posters reflecting Mexico in their own style.
What Makes This Trend Stand Out
- Collaborative Art Installations
- Opportunities for brands to create unique experiences by inviting multiple artists to collaborate on live art installations in store openings.
- Artist Exchanges
- Creating opportunities for artists to exchange ideas and challenge themselves by swapping briefs and working outside of their comfort zone.
- Art-inspired Branding
- Brands can leverage local artists to design customized artwork that reflects the culture and style of a specific location.
Sectors Adopting This
- Sporting Goods
- Sporting goods retailers can enhance their store openings by incorporating artistic installations that engage and captivate customers.
- Fashion
- Fashion brands can create a unique shopping experience by showcasing live art installations during store openings, attracting art and fashion enthusiasts.
- Tourism
- Tourism companies can partner with local artists to design artwork that represents the culture and attractions of a destination, creating a distinct visual identity and driving tourism.
