If you're bored of the monochromatic look that's been so popular in the last seasons, and if space-style metallics are too cold for you, you' may feel eased to know softer colours are making their way back into the modern wardrobe palette.
Lilac, for example, is one shade popping up everywhere at the moment, and although it's a cooler shade thanks to its high infusion of blue tones, it's feminine and flirt nonetheless. Similar shades like lavender are also gaining popularity in the pre-fall season, a contrast to the richer autumnal plums that tend to be favourites in cooler months.
The gallery highlights some of Style.com's favourite purple fashion and beauty items for the season. Among the items featured are the Versace mega platform sandals, Eternamé Enamel bracelet, the multi-hued Balenciaga Midi clutch with stingray clasp, Verdura Chalcedony paisley ear clips, McCoy Design Amethyst table lamp among other items like the Hublot Big Bang watch and Jean Paul Gaultier rhinestone ring.
Why This Trend Is Growing
- Soft Color Palette
- Opportunity for fashion brands to explore and innovate with softer, more feminine shades like lilac and lavender.
- Return of Pastel Hues
- Disruptive innovation opportunity in the beauty industry to create products featuring soft purple shades that are gaining popularity.
- Accessories with a Pop of Purple
- Opportunity for accessory designers to incorporate lilac and other purple shades into their designs, offering a trendy and feminine touch.
Industries Being Reshaped
- Fashion
- Fashion brands can tap into the trend of lilac and lavender colors, offering consumers a softer and more feminine color palette.
- Beauty
- Beauty brands can create innovative makeup and skincare products featuring the popular soft purple shades, catering to the growing demand.
- Accessories
- Accessory designers can capitalize on the trend of lilac and lavender by incorporating these colors into their designs, attracting fashion-forward consumers.
