Eva Mendes is following her banned ads for the Calvin Klein Secret Obsession scent with delicious new ads to launch the Seductive Comfort line by Calvin Klein Underwear.
"This is a departure from more slender body types that have typically been used in Calvin Klein Underwear ads," said CK Inc. president, Tom Murry. "But this is not so much about a trend of being more curvaceous. This [bra] product is made for a curvaceous woman."
"I wear [Calvin Klein] G-strings all of the time on the red carpet and when shooting for a film because you don't see the [panty] lines," the actress said.
The Seductive Comfort campaign is photographed by Steven Meisel.
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Why This Trend Is Growing
- Curvier Underwear Models
- Opportunity to redefine beauty standards and promote body inclusivity in the fashion industry.
- Body-inclusive Advertising
- Opportunity for brands to showcase diverse body types and cater to a wider range of consumers.
- Celebrity Endorsements
- Opportunity for celebrities to promote body positivity and challenge traditional beauty norms.
Industries Being Reshaped
- Fashion and Apparel
- Opportunity for brands to introduce size-inclusive options and expand their customer base.
- Advertising and Marketing
- Opportunity for agencies to create campaigns that empower and inspire consumers of all body types.
- Celebrity Brand Collaborations
- Opportunity for brands and celebrities to collaborate and promote inclusive messaging through their products.
