Burning Lungs

These photos portray a creative (and gory) anti smoking advert from Brazil. The ads were created by NeogamaBBH for ADESF, an anti-smoking associations in Brazil.

Not only are the images very strong, the campaign is very straightforward and easy to understand with the tagline “stop consuming your body”. The pictures are also a decent example of artistic photography.

Of course, if you really want to be disturbed, you need to see what goes down in Canada and New York: