We've all folded paper clips into unique positions, but these photos take the concept much further.
What else can you say except 'awesome' about this series of sculptures, people and little scenes? The entire collection made from ordinary objects like office stationary.
It's a 'given' that the quality of the sculptures may not be the highest - but what could you produce only using the contents of your desk?
Implications - Consumers are increasingly looking for beauty in the banal. The olive and pickle sculptures are symptomatic of this desire to extract beauty from the objects that surround individuals on a daily basis. Companies should build marketing campaigns with this idea in mind.
Key Themes Behind This Trend
- Banality Beauty
- Consumers are looking for beauty in the banal, and companies can create marketing campaigns with this idea in mind.
- Office Sculptures
- People are transforming ordinary office stationary into sculptures, showing disruptive innovation opportunities within the art and home decor industries.
- Unconventional Materials
- Using unconventional materials, such as office stationary, to create art and sculptures could lead to disruptive innovation opportunities in the creative and manufacturing industries.
Where This Applies
- Art
- Transforming office stationary into sculptures show disruptive innovation opportunities within the art industry.
- Home Decor
- The trend of creating unconventional sculptures and art using office stationary may lead to disruptive innovations within the home decor industry.
- Manufacturing
- The use of unconventional materials, such as office stationary, to create art and sculptures may lead to disruptive innovation opportunities in the manufacturing industry.
