If, for some reason, you've ever dreamed of having a cocktail in an elevator, you might want to consider book a cruise on the world's largest cruise liner, the Oasis of the Seas.
Cruisers can enjoy a drink with Captain Morgan in the The Rising Tide bar which, unfortunately, only maneuvers between three of the 16 decks on the luxury liner.
Getting drunk while going from floor to opulent floor isn't the only awe-evoking amenity aboard the $1.07 billion, 1,180 ft-long ship, being built by the Royal Caribbean line. When the liner sets sail, passengers will be able to enjoy an onboard, climate-controlled "Central Park" that will be over 100 metres long. In addition to a casino and phenomenal dining, there will be a skating rink, a carousel, climbing walls and a surf simulator.
Affluent guests can then sleep off their hangovers in their two-level loft-style apartments, then sip on coffee while they watch the LCD TV on their extended balconies, or plunk away on their in-suite Baby Grand piano before hitting the jacuzzi.
After its December 12, 2009 launch, The Oasis of the Seas will sail 19 consecutive 7-night Eastern Caribbean cruises, then switch to the Western Caribbean as of May 1, 2010.
Key Themes Behind This Trend
- Monster Cruise Ships
- Disruptive innovation opportunity: Design and build even larger and more luxurious cruise ships to cater to the demands of affluent travelers.
- Onboard Entertainment
- Disruptive innovation opportunity: Create unique and immersive entertainment experiences on cruise ships, such as casinos, skating rinks, climbing walls, and surf simulators.
- Luxury Accommodations
- Disruptive innovation opportunity: Develop extravagant and innovative accommodations, like loft-style apartments with extended balconies, LCD TVs, in-suite Baby Grand pianos, and jacuzzis.
Where This Applies
- Cruise Industry
- Disruptive innovation opportunity: Invest in the development and expansion of the cruise industry, focusing on larger and more exclusive ships with a wide range of amenities.
- Hospitality and Entertainment Industry
- Disruptive innovation opportunity: Collaborate with cruise companies to create unique entertainment experiences and luxurious accommodations, enhancing the overall hospitality and entertainment offerings.
- Luxury Travel Industry
- Disruptive innovation opportunity: Cater to the needs of high-end travelers by offering ultra-luxury onboard experiences, setting new standards for luxury travel in terms of amenities, entertainment, and accommodations.
