In a series of posters for the Pepsi Veins ad campaign, German advertising agency BBDO has created striking visuals that draw in the viewer while hiding the brand's logo within the design.
A swirl of red and blue veins that have been digitally rendered for a truly mesmerizing effect are sure to capture the attention of today's youth who tend to respond to visual stimulation. Instead of a big brazen logo or a graphic catchphrase, the posters are more like a work of art that people can appreciate without feeling as though they are being targeted by ad campaigns.
Embedded within the design of the Pepsi Veins campaign is the circle of red, blue and white that is iconic to the brand, a subtle approach to marketing.
Why This Trend Is Growing
- Subtle Ad Campaigns
- The Pepsi Veins campaign shows the opportunity for brands to use subtle, visually stunning designs to attract younger audiences.
- Visual Stimulation Marketing
- The use of mesmerizing visuals in the Pepsi Veins campaign highlights the potential for brands to use more powerful visual elements in their marketing strategies.
- Hidden Logos
- The hiding of the Pepsi logo within the design of the Veins campaign indicates the potential for other brands to experiment with more subtle branding techniques in their advertising efforts.
Industries Being Reshaped
- Advertising
- Ad agencies can take inspiration from the visually stunning and subtle designs used in the Pepsi Veins campaign to create more innovative advertising content.
- Beverage
- The use of subliminal messaging in the Pepsi Veins campaign shows an opportunity for beverage companies to experiment with new advertising techniques and reach a broader audience.
- Art
- The artistic approach of the Pepsi Veins campaign indicates the potential for artistic disciplines, including graphic design and digital art, to play a bigger role in future advertising efforts.
