Russian superstar tennis player Maria Sharapova has teamed up with Sony Ericsson to launch a collection of four cell phone accessories for women. These items are the Courtside Case (IDC-31), Exercise Case (IDC-32), Party Bag (IDC-33) and Travel Wallet (IDC-34).
Sharapova, who has been known to design her own tennis outfits, is under a 4 year contract signed earlier this year with Sony Ericsson to act as the company's global ambassador.
The accessories are expected to be launched in the third quarter of this year but there is no word yet on where they will roll out.
Key Themes Behind This Trend
- Tennis-inspired Accessories for Mobile Devices
- Opportunity for cross-industry collaboration between mobile phone and sports/accessories industries to create similar products for other sports or activities.
- Celebrity-endorsed Product Lines
- Opportunity for brands to partner with influential celebrities or athletes to design or promote exclusive product lines.
- Gender-specific Tech Accessories
- Opportunity for technology companies to expand their product lines to appeal to specific gender demographics with stylish and functional accessories.
Where This Applies
- Mobile Phone
- Opportunity for mobile phone companies to partner with sports and accessory brands to create co-branded products
- Sports Apparel and Accessories
- Opportunity for sports apparel and accessories brands to collaborate with technology companies to create stylish and functional accessories
- Celebrity and Athlete Endorsement
- Opportunity for brands to partner with influential celebrities or athletes to design or promote exclusive product lines for niche markets.
