One of the hottest viral stories today is that Armani has unveiled new Emporio Armani underwear ads featuring David Beckham in their autumn/winter 2009 campaign.
The first glimpse of the new ads is a billboard unveiled on June 18 in San Francisco by David Beckham himself. New York, Los Angeles, London, Milan, Rome, Paris and Tokyo follow San Francisco with similar billboards.
The print ads will debut in the upcoming August edition of Vanity Fair. Subsequently, they will appear in various sport, fashion and lifestyle magazines.
The campaign was shot by fashion photographers Mert Alas and Marcus Piggot.
The new Emporio Armani underwear collection will be available in the U.S. in August, while Europe gets first dips in July.
See a fun parody of Beckham's first Armani ad:
Key Themes Behind This Trend
- Celebrity Endorsements
- The use of popular celebrities to promote brands present the opportunity of reaching a new target audience using familiar faces.
- Viral Marketing
- Creating unique and eye-catching campaigns can lead to an increase in brand awareness on social media platforms and generate organic growth.
- Fashion Photography
- Investing in high-quality and innovative photography, can differentiate brands and promote them both online and offline.
Where This Applies
- Fashion
- Fashion brands can enhance their marketing strategies by featuring popular celebrities and investing in high-quality photography for their campaigns.
- Entertainment
- Entertainment companies can capitalize on viral marketing by creating engaging content that can reach a wider audience through social media channels.
- Marketing
- Marketing agencies can provide creative solutions to promote brands and leveraging celebrity endorsements, viral marketing, and innovative photography.
