If you love free concerts and fun indie music, check out the Red Bull tour bus traveling across Canada this weekend offering great music and awesome bands -- entirely free.
Energy drink company Red Bull has creatively converted an old-school 1960 General Motors transit bus into The Red Bull tour bus concert stage. How it works is Red Bull altered the transit bus body to be able to mechanically lift half of the side, creating an appropriate staging area. It also comes with several highly capable generators and a super loud sound system. The Red Bull mobile tour bus has traveled across Canada with some of the most popular bands, including the New Pornographers, the Sheepdogs and Matt Mays, to perform free outdoor shows. This weekend on June 2nd, 2013, in Toronto at Sugar Beach, Tokyo Police Club will be taking the stage at 3PM. If you're in the area, I definitely recommend putting some sunglasses on and checking them out.
What Makes This Trend Stand Out
- Concert Buses
- Opportunity for companies to convert old buses into mobile concert stages, creating a unique and memorable music experience.
- Outdoor Concerts
- Companies can bring popular artists to communities for free outdoor shows, boosting brand awareness and creating positive associations.
- Mobile Sound Systems
- Developing highly portable and powerful sound systems could enable companies to bring concerts to even the most remote locations.
Sectors Adopting This
- Beverage Industry
- Opportunity for beverage companies to use concerts to promote products and connect with younger music fans.
- Tourism Industry
- Companies can leverage mobile concerts to promote local communities and attractions, encouraging tourism and boosting local economies.
- Event Production Industry
- Opportunity for event production companies to specialize in mobile concerts and offer unique services to clients looking for memorable experiences.
