Hedi Slimane's visionary direction of the iconic French fashion house is epitomized in the Saint Laurent Paris Pre-Fall 2013 advertising campaign.
Photographed in black and white, model Freja Beha Erichsen poses with a moody edge that adds a daring allure to the chromatic collection. She sports street-savvy looks that boast a refined approach to high street style glamour. Though this is a divergence from Yves Saint Laurent's branding under the direction of Stefano Pilati, it showcases a more far-reaching approach that is bound to appeal to a larger consumer group.
Hedi Slimane has taken full control of this Saint Laurent Paris Pre-Fall 2013 campaign, having utilized his expert eye to photograph each look with adherence to his aesthetic vision. Each frame in the series boasts an appeal to a style-conscious, younger demographic seeking ultra luxury.
What's Driving This Trend
- Chromatic Grunge
- The use of edgy chromatic grunge aesthetics in fashion campaigns could appeal to younger consumers seeking a more daring approach to luxury fashion.
- High Street Glamour
- The combination of high street style with a refined approach could be a disruptive innovation opportunity for luxury fashion brands seeking to appeal to younger consumers.
- Visionary Direction
- Having a clear and distinctive visionary direction for a brand's advertising campaigns can help to increase its appeal to specific target demographics.
Who This Affects Most
- Luxury Fashion
- Luxury fashion brands could utilize Chromatic Grunge aesthetics and a refined approach to high street style glamour in their advertising campaigns to appeal to younger consumers.
- Fashion Photography
- Fashion photographers can learn from Hedi Slimane's visionary direction in the Saint Laurent Paris Pre-Fall 2013 campaign by utilizing their own expert eye to make each look more visually appealing and capture the intended aesthetic vision.
- Marketing
- Marketing firms could help luxury fashion brands develop a clear and distinctive visionary direction for their campaigns to increase their appeal among specific target demographics.
