Altamont's 2013 Spring/Summer Fungi collection brings trippy visuals in the form of fungus-inspired hats. The collection features a series of surreal hand dyed ball caps and camp hats among other things.
The 'Fungi Camp Hats' come printed in full vivid purple or beige. Both fully patterned hats show mushrooms growing in a field of grass and flowers. The purple hat in particular stands out because of its deep, brilliant dye. Standing in stark contrast to the rest of the hats, Altamont's logo is stitched front and center.
Altamont's 'Fungi Ball Caps' also come in purple or beige. Less blunt than the camp hats, these caps feature the collection's signature fungi design in a more subtle fashion. The classy ball caps keep the mushrooms subtle by printing them only on the bill.
What Makes This Trend Stand Out
- Trippy Visuals
- Disruptive innovation opportunity: Develop augmented reality (AR) headwear that projects trippy visuals onto the user's surroundings.
- Vivid Dyeing
- Disruptive innovation opportunity: Create a fabric dyeing process that produces vibrant colors with long-lasting effects.
- Nature-inspired Patterns
- Disruptive innovation opportunity: Design a line of clothing with intricate patterns inspired by various elements of nature.
Sectors Adopting This
- Fashion Accessories
- Disruptive innovation opportunity: Introduce smart fashion accessories that incorporate unique visual effects and patterns.
- Textile and Dyeing
- Disruptive innovation opportunity: Develop sustainable dyeing techniques that minimize environmental impact while achieving vibrant colors.
- Augmented Reality
- Disruptive innovation opportunity: Apply augmented reality technology to various industries, including fashion, to create immersive and interactive experiences.
