A very successful way to market a product is to frame a good feeling or an enjoyable scenario, and this is what's done in Geneva Lake Beer packaging. Read the writing on each of the four varieties and you might be transported to summertimes on the dock at your cabin in the woods.
Alchemy LTD was given the task of branding this delicious range of Wisconsin brews and the creative team opted for a casual and potentially nostalgic approach. Amidst the hand-written typefaces that dominate the labels, phrases like "No Wake," "Weekender," "Driftwood" and "Cedar Point" conjure images of boat rides through the narrows and two-day getaways that provide the perfect escape. As you consider Geneva Lake Beer packaging, in your head you'll be kicking back with a cold one.
Key Themes Behind This Trend
- Nostalgic Branding
- Opportunity for creative agencies to use nostalgia and memories to market products
- Hand-written Typography
- Opportunity for print and design companies to create unique, hand-written labels for products as a point of difference
- Local Brewery Trend
- Opportunity for beverage businesses to align their brand with local/national pride and sourcing ingredients locally to appeal to consumers
Where This Applies
- Craft Beer
- Local and craft beer breweries can appeal to consumers with creative branding and packaging
- Design
- Design companies can work with breweries or beverage companies to create unique, memorable labels for their products
- Marketing
- Creative agencies can use nostalgia and emotions to promote products and increase brand recognition
