How much time and interaction should the average business on social media really be? Considering that most Internet users spend a quarter of their online time networking through social media, companies should be making their interactive online presence known.
Invesp put together the ‘Activity Levels of Businesses on Social Media’ infographic in order to demonstrate that no matter what social media platform is chosen, it is imperative to become socially involved and track online interaction statistics. Almost half of online consumers check social media reviews before making a purchase and 87% of all Fortune 100 companies have a social media presence.
Regardless, the infographic shows that business on social media activity isn’t as high as it should be and encourages companies to get on the ball of this $30 billion industry.
Why This Trend Is Growing
- Increased Social Media Engagement
- As consumers continue to spend a significant portion of their online time using social media, businesses need to increase their social media activity levels to capture these engaged audiences.
- Social Media Review and Tracking
- As almost half of online consumers check social media reviews before making a purchase, businesses should be investing in social media tracking tools and encouraging customers to leave reviews.
- Growth of the Social Media Industry
- As the social media industry is estimated to be worth $30 billion, companies should be exploring innovative ways to capitalize on this growing trend.
Industries Being Reshaped
- Social Media Marketing
- Social media marketing is an industry ripe for disruptive innovation, with opportunities to create new tools and services that help businesses increase their social media engagement and track their online activity.
- Consumer Reviews
- As consumer reviews on social media become increasingly important, there are opportunities for innovation in the review management space, such as new platforms for collecting and tracking reviews.
- Data Analytics
- Data analytics is an industry with significant potential for disruptive innovation in the social media space, with opportunities to develop new tools and services that help businesses track and analyze their social media activity in real-time.
