When Nike released its world renowned Flyknit technology last year, this prolific athletic company noticed an overwhelming consumer response to its cutting edge workout tech and now its Nike Lunar 1 shoes are taking its Flyknit designs to the moon.
Nike’s Flyknit design first became popular because athletes and workout enthusiasts found the breathable and flexible composition of these knitted runners an absolute must have for any sweaty exercise session.
Since then, Nike’s Flyknit design has also become a fashion-forward statement of class and comfort and the Nike Lunar 1 shoes are the company’s latest creation to embrace this breezy fabric. Set to release in Summer 2013, the Nike Lunar 1 shoes are stylish exercise essentials.
Why This Trend Is Growing
- Flyknit Technology
- The success of Nike's Flyknit technology has given rise to new design innovations and opportunities in athletic wear.
- Athletic Fashion
- The rise of flyknit technology has created more fashionable and comfortable athletic wear to appeal to a larger market.
- Breathable Workout Gear
- The popularity of Flyknit technology has paved the way for more breathable and flexible workout gear options in the industry.
Industries Being Reshaped
- Athletic Shoe Manufacturing
- Manufacturers have the potential to innovate and optimize workout gear with more breathable and flexible materials such as Flyknit technology.
- Athletic Apparel Retail
- Athletic apparel retailers can capitalize on the popularity of Flyknit technology by offering more fashionable and comfortable workout options.
- Sporting Goods Retail
- Sporting goods retailers can benefit from investing in the research and development of materials that can improve athletic performance and comfort.
