The Great Gatsby style lookbook by Brooks Brothers showcases the clothing design brand's latest collection of classic menswear circa the 1920s.
Striped blazers in daring colors such as cranberry red, pale pink and creamy white are paired with white slacks and preppy bow ties for a hip, retro look. Accessories are key when emulating Gatsby fashion which is why wingtip brogues, spectator loafers, suspenders and even flat-topped, straw boater hats are making a comeback with this influential collection.
You can bet that Scott Disick is already drooling over the backless vests and the onyx and gold cufflinks, but any man who wants to update their look with a reference to vintage menswear will enjoy this collection.
The Great Gatsby style for Brooks Brothers was made in collaboration with costume designer Catherine Martin.
Key Themes Behind This Trend
- Great Gatsby Style
- Disruptive innovation opportunity: Developing modern, Gatsby-inspired menswear collections that fuse classic designs with contemporary elements.
- Retro Fashion
- Disruptive innovation opportunity: Creating fashion lines that draw inspiration from iconic styles of the past, offering a nostalgic twist to modern fashion trends.
- Collaborative Design
- Disruptive innovation opportunity: Collaborating with costume designers and other creative professionals to create unique and impactful fashion collections.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Incorporating Gatsby-inspired designs into retail offerings, attracting customers seeking a refined sense of nostalgia.
- Film and Television
- Disruptive innovation opportunity: Partnering with filmmakers and TV producers to create exclusive fashion collections inspired by popular period pieces like The Great Gatsby.
- Luxury Accessories
- Disruptive innovation opportunity: Providing high-end accessories like cufflinks, hats, and shoes that capture the essence of the Great Gatsby era for discerning customers seeking a sophisticated touch.
