The Supernatural floral design studio has released a lookbook that takes from both bouquets and fashion. Behind the marketing venture stand Emma Frost and Jessica Ellis who have produced this series of offbeat floral arrangements.
Interestingly, while most flower companies focus exclusively on blossoms and leaves, both Frost and Ellis have decided to showcase their creations alongside well put together ensembles. The models were styled here by Kate Desmarais and photographed by Alix Rose-Cowie. The Cape Town team has therefore pooled their interests and talent, each bringing their own bits of inspiration to the table.
The final Supernatural images are exceptionally creative, displaying the green frilly masses alongside patterned pants, crop tops, mod running shoes and plastic see through jackets.
Key Themes Behind This Trend
- Fashion-floral Fusion
- Combining fashion and floral design for unique and innovative arrangements.
- Offbeat Floral Styling
- Creating floral arrangements that are unconventional and non-traditional in their presentation.
- Collaborative Artistic Endeavors
- Bringing together different creative talents, such as stylists and photographers, to produce visually striking floral design content.
Where This Applies
- Fashion and Apparel
- Exploring opportunities to incorporate floral elements or collaborate with floral designers to create fashion-forward products or campaigns.
- Floral and Event Design
- Adopting unconventional approaches to floral arrangements and event décor to cater to customers seeking unique and non-traditional experiences.
- Photography and Styling
- Partnering with floral designers to create visually captivating and conceptually driven photo shoots and lookbooks.
