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Designs That Tell Stories

Designs That Tell Stories play_circle_filled

Yves Behar at TED

— May 22, 2008 — Unique
The video is of Yves Behar, creator of the XO laptop for One Laptop per Child, speaking at the February 2008 TED conference in Monterey, CA.

He discusses his projects like the Leaf lamp, the Jawbone headset, a wristwatch designed to let you check it discretely and a morphing Swarovksi lamp as well as discussing his latest, and most famous invention, the $100 XO laptop.

He tells the attendees of the innovation conference that he was inspired by the furniture in his childhood home, much of which recalled stories in the form intricate carvings and drawings of figurines like gargoyles, animals, and humans engaged in battle or romance scenes.

His speech is incredible, as he delves into specific projects like the XO laptop, the Jawbone and Y Water.

"We bring intellectual property, we bring a marketing approach, we bring all this stuff, but I think at the end of the day what we bring are these values," he says. "These values create a soul for the companies we work with."

Trend Themes
1. Storytelling Designs - Disruptive innovation opportunity: Incorporating intricate carvings and drawings into product designs to evoke emotions and create meaningful connections with consumers.
2. Discreet Technology - Disruptive innovation opportunity: Designing wearable devices that allow users to discreetly check information without drawing attention, ensuring privacy and convenience.
3. Empowering Third World - Disruptive innovation opportunity: Developing affordable and accessible technology solutions like the XO laptop to bridge the digital divide and empower underprivileged communities.
Industry Implications
1. Product Design - Disruptive innovation opportunity: Applying intricate carvings and drawings to various product categories, such as furniture, lighting, and accessories, to enhance storytelling and aesthetic appeal.
2. Wearable Technology - Disruptive innovation opportunity: Creating discreet and stylish wearable devices, like smartwatches and headsets, that seamlessly integrate into daily routines while providing valuable functionalities.
3. Education Technology - Disruptive innovation opportunity: Developing affordable and robust educational devices, like the XO laptop, to revolutionize learning initiatives in underserved communities and foster digital inclusion.
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