The Barena Venezia Spring/Summer 2013 advertisements draw readers into the farming side of fashion. Placed intricately alongside the featured models are piles of broomsticks and hay, making it appear as if the subjects were ready for a day spent countryside as opposed to a runway.
This Barena Venezia collection is inspired by Baro, a Venetian region that stands between land and water. Because of the diverse nature of the terrain, locals would wear functional apparel that could be worn for the purposes of farming, hunting and fishing. These elements are present in the line, apparent in the loose yet durable fabrics that are appropriate for a variety of settings. Glamor was at the same time infused into the series with sleek velvet loafers.
Key Themes Behind This Trend
- Fashion-farming Fusion
- Opportunity to create fashion collections that blend agricultural elements with stylish designs.
- Functional Apparel
- Potential for creating durable clothing suitable for various settings, inspired by farming, hunting, and fishing.
- Rural Chic
- Opportunity to tap into the trend of incorporating rustic, countryside aesthetics into modern fashion campaigns.
Where This Applies
- Fashion
- Fashion brands can explore new ways of incorporating farming and agricultural elements into their collections.
- Outdoor Gear
- The outdoor gear industry can create functional and durable clothing for outdoor activities inspired by farming and fishing.
- Advertising and Marketing
- Marketing agencies can explore the trend of using rural and agricultural aesthetics in fashion campaigns to attract customers.
