Casually Coy 90s Editorials

The 25 Magazine Spring/Summer 2013 Bailey Photoshoot is Retro

The 25 Magazine Spring/Summer 2013 Isabeli Fontana editorial was taken by photographer Lachlan Bailey. Bailey captured the retro nature of the set, apparent in his black and white images and in the ensembles that in large part channeled the 1990s.

Fontana took on the appeal of the generation with an assortment of washed denim pieces. These high rise jeans and denim jackets are commonly associated with the era, channeling its appealing grunge elements. As this production is set to be delivered just in time for spring, Fontana also sported lace bathing suits, floral one-pieces and airy bohemian dresses. This assortment of apparel is in many ways appropriate for the warm weather, especially for those wishing to reflect the 90s in their style of dress.

90s Fashion Revival
Opportunity to bring back the popular fashion trends of the 1990s with a modern twist.
Retro-inspired Photoshoots
Opportunity to capture the nostalgia of past eras in fashion and art photography.
Summer Bohemian Fashion
Opportunity to explore the airy and bohemian fashion styles for warm weather outfits.

Sectors Adopting This

Fashion Industry
Opportunity for fashion designers to incorporate the popular 90s fashion trends into their designs.
Photography Industry
Opportunity for photographers to shoot retro-inspired photoshoots, catering to the nostalgia of their audience.
Retail Industry
Opportunity to stock and sell 90s fashion-inspired clothing and accessories for the summer season.
SCORE
5.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 80%
Activity 76%
Freshness 8%

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