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Holes in Space

HP Paper Guerilla Advertising Campaign

LOVE this idea from creatives working for HP - at first glance it literally does look as if someone has ripped a hole in space and they really are show stoppers.

Each of the black holes was made of paper (of course) placed around the city in positions that would trivk people into thinking the background was actually a fake backdrop. The acutuality being that the only fake thing was the hole. Simply and very very clever...

SCORE
0.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%

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