Haute Studded Timepieces

The New Karl Lagerfeld Collection of Watches is Bold and Edgy

Having designed watch collections for several other labels including Chanel and Fendi, Lagerfeld's new Karl Lagerfeld collection of watches is the natural next step in the designer's fashionable path.

The stunning timepieces are designed to be worn by both men and women, with dramatic gunmetal grays, matte blacks and polished steel bracing the seven different styles. From zippers to chains, these watch silhouettes are dynamically intriguing, with pyramid studs prevalent throughout the collection. Seven is the designer's favorite number and some of the watch faces feature the number in bold roman numerals, while the other numbers are marked by little studs.

The Karl Lagerfeld collection of timepieces is for the man and woman who could never be boring and is always on the cutting-edge of fashion.

Edgy Watch Collections
Designing collections with bold, unique features aimed at making watches visually appealing and fashion-oriented
Gender-neutral Timepieces
Creating watches that transcend traditional gender-based styles and appeal to a wide range of consumers
Stud Embellishments
Incorporating metallic pyramid studs and similar embellishments to add dramatic flair to watch designs

Where This Applies

Fashion and Luxury
Developing product lines that combine high-end fashion and timepieces to attract fashion-savvy and luxury-oriented consumers
Retail and E-commerce
Developing online and offline storefronts for luxury and trendy timepieces that cater to younger, more fashion-savvy audiences
Accessories Design
Incorporating unique materials like steel, chains, zippers, and dramatic embellishments into accessories designs particularly for watches
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 46%
Freshness 8%

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