While I applaud the message of this Family Network Foundation campaign, which reminds you to care for and pay attention to your parents, what the hell is up with the art direction?
The Thai campaign encourages you to care more for your parents and "Don't make your parents jealous of your other loved ones." And while the idea of treating them as a pet is pretty good, the execution is weak and shocking (in a bad way). Did they have to depict them as dogs on a leash (complete with a Dad & Mom tags on the collar) being pampered and taken care of?
Awfully created by Panomporn Ishikawa and Teera Pichienpak for V2power ad agency, Bangkok with photography by Navaratana Donkort and
retouching by Yothin Watthanasin.
Why This Trend Is Growing
- Elderly Care
- Disruptive innovation opportunity: Develop technology solutions to improve the care and attention given to elderly parents.
- Artistic Direction
- Disruptive innovation opportunity: Explore alternative and more visually appealing ways to convey the message of campaigns, ensuring they do not shock or offend the audience.
- Family Dynamics
- Disruptive innovation opportunity: Create platforms or services that facilitate positive interactions and communication within families, promoting love and respect.
Industries Being Reshaped
- Advertising
- Disruptive innovation opportunity: Revolutionize the advertising industry by pushing for more inclusive and thoughtful campaign strategies.
- Technology
- Disruptive innovation opportunity: Use technology to enhance elderly care and provide innovative solutions for connecting families.
- Photography
- Disruptive innovation opportunity: Introduce new techniques and styles in photography that capture emotion and promote empathy in visual storytelling.
