Hawaiian-Inspired Kicks

The Vans Aloha OG Spring 2013 Range Features Classic Hawaiian Prints

The Vans Aloha OG Spring 2013 collection features classic Hawaiian prints integrated into the much loved Vans sneakers. These designs, with their blooming flowers and hints of palm trees, are the perfect choice for the brand's Spring 2013 collection. The brand, which is synonymous with skateboarders, surfers and general laid-back fashion, has launched this collection in a variety of colors and styles. You can choose anything from laced-up hi-tops to ankle-height lace-ups.

Checkered designs that are featured on the sole of these revamped kicks, gives them an edge that will ensure you get noticed in your fancy new footwear. The current collection is more of a subtle design than the Hawaiian-inspired styles from Vans over the last few years.

Hawaiian-inspired Footwear
Opportunity for brands to integrate classic Hawaiian prints into their sneakers, appealing to consumers seeking unique and vibrant designs.
Checkered Sole Design
Potential for brands to incorporate checkered designs on the sole of their sneakers, adding a distinctive and eye-catching element to the footwear.
Laid-back Fashion
Rise in demand for relaxed and casual fashion choices, providing an opportunity for brands to create comfortable yet stylish footwear.

Industries Being Reshaped

Footwear
Footwear industry can explore incorporating Hawaiian prints and checkered designs to create unique and appealing products.
Fashion
Fashion industry can leverage the trend of laid-back fashion to create comfortable and stylish collections featuring Hawaiian-inspired prints and checkered designs.
Surf and Skateboarding
Surf and skateboarding industry can collaborate with footwear brands to create Hawaiian-inspired and checkered design sneakers, catering to the lifestyle and preferences of surfers and skateboarders.
SCORE
3.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 49%
Activity 38%
Freshness 8%

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