The Wildfox Sun Spring 2013 collection is modeled after classic sunglasses designs. While the brand has for the most part remained tied to its lines of textiles, celebrity fans like Beyonce and Alessandra Ambrosio have enabled the label to branch out into this accessory niche.
Behind the Wildfox Sun shades is Benjamin Eyewear. At the heart of its vision here is an assortment of historic styles, seen in the cat-eye shaped frames and the 'Clubfox' merchandise- an offshoot of pairs seen at the world's top night clubs. Those who seek out these iconic looks will be able to shop for them online this month. The products will also be made available at a handful of boutiques.
What's Driving This Trend
- Vintage-inspired Sunglasses
- Designing sunglasses inspired by classic styles allows for a nostalgic touch to a popular accessory.
- Celebrity Branded Accessories
- Capitalizing on the popularity of celebrities can increase marketability of products outside of the brand's usual product line.
- Online Retail of Niche Accessories
- Creating content online for a wider audience and partnering with limited but popular boutiques can expand the reach and accessibility of a niche accessory market.
Who This Affects Most
- Fashion Accessories
- Designing accessories inspired by a specific time period allows for in vogue marketability within the industry.
- E-commerce
- Online access to a wider range of niche accessory products can be a potential disruptive force in the fashion industry.
- Boutique Fashion Retail
- Partnering with a limited number of boutiques can create a desirable market niche for niche accessory products.
