The Wildfox Sun Spring 2013 collection is modeled after classic sunglasses designs. While the brand has for the most part remained tied to its lines of textiles, celebrity fans like Beyonce and Alessandra Ambrosio have enabled the label to branch out into this accessory niche.
Behind the Wildfox Sun shades is Benjamin Eyewear. At the heart of its vision here is an assortment of historic styles, seen in the cat-eye shaped frames and the 'Clubfox' merchandise -- an offshoot of pairs seen at the world's top night clubs. Those who seek out these iconic looks will be able to shop for them online this month. The products will also be made available at certain upscale boutiques.
Why This Trend Is Growing
- History-inspired Sunglasses
- Tapping into nostalgia by designing sunglasses inspired by classic looks presents an opportunity to stand out in a crowded market.
- Celebrity-endorsed Accessories
- Partnering with celebrities to promote a brand's new product category like Wildfox did with its sunglasses line can help drive sales and increase brand awareness.
- Online Retail for Niche Products
- Offering specialty products like historic sunglasses online can reach a wider audience and increase accessibility for consumers.
Industries Being Reshaped
- Fashion Accessories
- Brands in the fashion accessories industry can expand their product lines and engage with consumers by introducing nostalgic and celebrity-endorsed products.
- Luxury Retail
- Upscale boutiques and luxury retailers can add unique and niche accessories, such as historic- and celebrity-inspired sunglasses, to their product offerings to attract consumers looking for exclusive products.
- E-commerce
- The e-commerce industry can benefit from the consumer demand for niche products, like historic-inspired sunglasses, by providing a platform for brands to reach a wider audience and increase accessibility for consumers.
