A commonly sited craze is that of "the internet of things," whereby unexpected products, like baseball caps, become increasingly connected to the Web; this can be observed with the recently launched product 'Capify.' This web-enabled apparel is currently seeking funding via the crowd-sourced funding website Kick Starter.
The caps incorporate a near-field communication tag sewn into the lining that can be read with a smartphone. The content revealed when the tag is scanned can be specified by the wearer via a web interface -- it can be anything from a social media profile to any website or favorite music video.
This not only adds an extra element of novelty to clothing, but a layer of convenience. The idea is to enhance your on-the-go web surfing.
What Makes This Trend Stand Out
- Internet-enabled Apparel
- Disruptive innovation opportunity: Develop and market clothing items with embedded technology for connectivity and personalized content.
- Near-field Communication Integration
- Disruptive innovation opportunity: Explore integrating NFC technology into various products to enable easy access to digital information and personalized experiences.
- Crowd-sourced Funding for Wearable Tech
- Disruptive innovation opportunity: Tap into crowd-funding platforms to support the development and launch of innovative wearable tech products.
Sectors Adopting This
- Fashion Industry
- Disruptive innovation opportunity: Fashion brands can incorporate internet-enabled technology into their products to offer unique digital experiences and enhance convenience for customers.
- Technology Industry
- Disruptive innovation opportunity: Tech companies can explore opportunities to integrate NFC technology into various consumer products for seamless digital interactions.
- Crowd-funding Industry
- Disruptive innovation opportunity: Crowd-funding platforms can focus on supporting the development and launch of wearable tech products that offer unique and connected experiences for users.
