Kate Funk is currently funding her 2014 cat calendar on Kickstarter. Every year, Funk uses different themes for her cat costumes such as famous monsters, movies and musical genres. For 2014, she is dressing up her adorable cats in magical creature costumes and assembling them in a calendar form for all cat lovers.
Kate's business idea is brilliant for the fact that it takes full advantage of the ongoing and probably never-ending cat craze that is taking the Internet by storm.
She has also tapped into a profitable niche because just like Beyonce fans, cat lovers generally do tend to be devotees. The calenders have been an impressive success for the past six years, which doesn't seem to be stopping anytime soon.
Key Themes Behind This Trend
- Cat Craze
- Opportunity to capitalize on the ongoing popularity of cats on the Internet by offering cat-themed products and experiences.
- Niche Marketing
- Targeting specific groups of devoted consumers, such as cat lovers, can be highly profitable.
- Theme-based Products
- Creating products with different themes each year adds novelty and excitement for consumers.
Where This Applies
- E-commerce
- Online platforms can be used to sell cat-themed products and reach a wide audience of cat lovers.
- Printing and Publishing
- Producing calendars and other merchandise featuring cats and different themes provides opportunities for collaboration and product development.
- Social Media
- Leveraging the power of social media platforms can help to promote and market cat-themed products to a large and engaged audience.
